摘要
本文在采用文献资料法、实地观察法等研究方法的基础上,对城市马拉松热现状进行了统计,对我国城市马拉松赛事的数量与参与人员井喷式增长的现状和原因进行了分析,在国家政策有力推动和完善的安全保障下,人们参与马拉松的氛围浓厚,商业管理公司的积极运作也逐渐成体系成长。然而,在马拉松热表象的背后,也存在例如赛事功能定位单一、同质化问题突出,城市辐射效应和赛事特点不明显,没有发挥体育产业化优势,参加马拉松赛事的群众基础薄弱等问题。在继续完善马拉松服务保障体系的基础上,始终保持马拉松比赛的开放性和包容性,并注重以特色文化打造特色赛事,以正确的观念引导人民大众共享健康的生活方式等。
By using literature and field survey methods,this paper calculates city marathon hot,analyzes the marathon boost in event numbers and participants and the reasons.Promoted and guaranteed by national policies,the participation is prosperous,and commercial companies operation is becoming more systematic.However,there are problems such as single event function,homogenization problem,no obvious city radiation effect and event features,sport industry advantages are not fully played,as well as weak foundation of participants.Countermeasures include:perfect marathon service guarantee system,maintain the inclusiveness of the event,build distinctive events based on distinctive culture,as well as guide the mass to share healthy life style with proper concept.
作者
刘天鹏
Liu Tianpeng(Jilin Sport University,Changchun 130022,Jilin,China;不详)
出处
《体育科技文献通报》
2020年第9期144-147,共4页
Bulletin of Sport Science & Technology
关键词
全民健身
马拉松热
现状分析
发展对策研究
sport for all
marathon hot
status analysis
countermeasures study
作者简介
刘天鹏(1981-),男,满族,辽宁辽阳人,高中体育高级教师,在读硕士研究生,研究方向:体育人文社会。
