摘要
[目的/意义]分析高校图书馆微信公众号信息服务项目的共现关系及其对信息传播影响力的影响。[方法/过程]首先,总结归纳高校图书馆微信公众号的信息服务与信息传播影响的相关研究。然后,选取“C9联盟”高校图书馆微信公众号为研究对象,参考已有研究将其服务项目予以分类,根据服务项目在下拉菜单的共现关系构建关联网络,通过接近中心性的计算确定节点的相对重要性。最后,采用WCI指数分析测度各公众号信息传播影响力,并结合高阅读量文章的数量及所属服务类型,分析其对信息传播影响力的影响。[结果/结论]高校图书馆微信公众号所提供的服务中,用户信息、资源检索、信息快递3类服务在关联网络中的相对重要性较高,但信息快递类服务内容对信息传播影响力的影响最大,资源检索、用户信息、互动咨询、其他类服务的影响较小。
[Purpose/significance]This paper aimed to analyze the information service contents,co-occurrence relationships and influences of universities libraries'WeChat official accounts.[Method/process]Firstly,this paper summarized the related research of information service and information diffusion influence.And then,analyzing the information service items and constructing a relationship network based on the co-occurrence matrix of nine famous university libraries'WeChat official account;in order to compare the importance of different nodes,the closeness centrality has been calculated.Finally,the WeChat influence index(WCI)of each WeChat official account have been calculated,the impact of different service on WCI has been compared by the analyzing of high-reading contents.[Result/conclusion]The results showed that user information,resource search and information delivery take the relative important positions in the network,but only information delivery service has the highest impact on WCI,resource search,user information,interaction&consultation,and other service have little impact.
作者
王宗水
刘霞
孙倬
赵红
张健
Wang Zongshui;Liu Xia;Sun Zhuo;Zhao Hong;Zhang Jian(School of Economics and Management,Beijing information Science and Technology University,Beijing 100192;School of Mathematical Sciences,University of Chinese Academy of Sciences,Beijing 100190;School of Economics and Management,University of Chinese Academy of Sciences,Beijing 100190;Sino-Danish college,University of Chinese Academy of Sciences,Beijing 100190)
出处
《图书情报工作》
CSSCI
北大核心
2020年第3期83-91,共9页
Library and Information Service
基金
博士后基金面上项目“社会化媒体营销作用机理及有效性测度研究”(项目编号:2018M641454)
北京市教委社科一般项目“数字时代北京城市品牌战略影响要素识别及传播机理研究”(项目编号:SM201911232005)研究成果之一。
关键词
高校图书馆
微信公众号
服务项目
共现关联
信息传播
影响力
university libraries
WeChat official
information service
co-occurrence relationship
information diffusion
influence
作者简介
王宗水(0000-0001-6898-9351),副教授,硕士生导师;刘霞(0000-0002-5522-1746),硕士研究生;孙倬(0000-0002-0386-6809),博士研究生;通讯作者:赵红(0000-0002-3608-8847),教授,博士生导师,E-mail:zhaohong@ucas.ac.cn;张健(ORCID:0000-0002-8824-8574),教授,博士生导师。
