摘要
发生交往行为最多的传统商业空间正处在转型的阶段,文章以波德里亚的符号消费学说为指导,提出以创建空间差异性为中心的新型商业空间构建策略,为解决信息社会商业空间转型困难的问题开辟思路。深入分析新媒体介入商业空间的可行性和必要性,提出商业空间应该从三个方面着手构建:注重消费者环境体验及心理需求的场景体验式新零售;引入人文元素的观赏性叙事空间;充满交互体验的沉浸式游戏空间。通过技术使空间更具有人性化,有效传播符号信息以促进消费。
Traditional commercial space which most communication take place is in the transition phase.Under the guidance of Baudrillard’s theory of symbolic consumption,this paper proposes a new type of commercial space construction strategy which centered on the creation of spatial differences,and this will open up a train of thought for solving the problems in the transformation of business space in the information society.In-depth analysis of the feasibility of new media involvement in commercial space,the article puts forward that the commercial space should be constructed from three aspects:scene experiential new retail with emphasis on consumers’environment experience and psychological demand;narrative space of humanistic elements;immersive game space full of interactive experience.Designers use technology to make space more user-friendly,thus effectively spreading symbolic information to promote consumption.
作者
张海琳
Zhang Hailin(Hebei University of Technology,Tianjin 300401,China)
关键词
消费社会
新媒体技术
商业空间
符号学
场景体验
consumer society
new media technology
commercial space
semiology
scene experien
