摘要
业态定位、经营规模、信息化物流配送系统和自有商品品牌对零售企业竞争力具有重大影响,其中经营规模居于中心地位,是影响零售企业竞争力的决定因素。对零售企业来说,通过连锁经营的形式尽快扩大企业的经营规模,实现规模经济,是提升零售企业市场竞争力最现实的选择,一方面降低单位销售成本和经营成本,提高利润率;另一方面,在利润率保持不变的情况下,企业也能够通过高周转率实现销售量的增加,提高总的收益率。
This article argues that the mode of organization operation scale information-based logistics system and self-owned-trademark of commodity have important influence on retail enterprise. Among these factors operation scale is the decisive factor of the competition ability. Chain operation has two effects on the scale economy. On one hand it can bring down unit sale cost and unit operation cost. On the other hand in the case of stationary rate of profit the company can realize sale volume increase by improve the rate of turnover and improve the overall rate of return.
出处
《中国流通经济》
CSSCI
2002年第6期47-50,共4页
China Business and Market
