摘要
基于消费促进政策背景,运用SCP理论模型,分析我国户外运动产业面临的困境,进一步明确其发展路向。研究表明,我国户外运动产业市场结构亟待优化,市场行为亟待规范,市场绩效亟待提升。应依据《意见》明确目标、路向与路径,积极拓展户外运动市场边界,加大户外运动产品自主研发及创新投入,优化户外运动产业链条,推动户外运动产业高质量发展。
Based on the background of consumption promotion policy,this paper uses SCP theory model to analyze the predicament of outdoor sports industry in China and further clarify its development direction.The research shows that the market structure of outdoor sports industry in China needs to be optimized,market behavior needs to be standardized and market performance needs to be improved.In accordance with the opinion's goals,we should define the objectives,directions and paths,actively expand the market boundary of outdoor sports,increase the independent research and development of outdoor sports products and innovative investment,optimize the chain of outdoor sports industry,and promote the high-quality development of outdoor sports industry.
作者
吴晔
秦尉富
WU Ye;QIN Yu-fu(Department of Physical Education,School of Business,Shanxi University,Taiyuan 030031,China;Department of Physical Education,Qinzhou University,Qinzhou 535000,China)
出处
《广州体育学院学报》
北大核心
2019年第1期49-52,共4页
Journal of Guangzhou Sport University
基金
城市化进程中"村改居"社区体育研究(课题编号:15CTY005)
作者简介
吴晔(1984-),女,河北定州人,硕士研究生,讲师;通讯作者:秦尉富(1985-),男,广西北海人,硕士研究生,讲师,研究方向:体育人文社会学
