4Taboubi S, Zaccour G. Coordination Mechanisms in Marketing Channels:A Survey of Game Theory Models [ M ]. Montreal, Groupe d'etudes et de Rechercheen Analyse des Decisions ,2005:24-26.
5Geoffrion A M, Krishnan R. E-business and Management Science:Mutual Impacts (Part 1 of 2) [J]. Management Science, 2003,49(10) : 1275-1286.
6Chiang W K D, Chhajed, Hess J D. Direct Marketing, Indirect Profits: A Strategic Analysis of Dual- Channel Supply-Chain Design[ J ]. Management Sci- ence, 2003,49( 1 ) : 1-20.
7Kurata H, Yao D Q, Liu J J. Pricing Policies under Direct vs Indirect Channel Competition and National vs Store Brand Competition [ J ]. European Journal of Operational Research , 2007,180( 1 ) :262-281.
8Mukhopadhyay S K, Zhu X W, Yue X H. Optimal Contract Design for Mixed Channels under Information Asymmetry [ J ]. Production and Operations Management, 2008,17 ( 6 ) : 641-650.
9Arya A, Mittendorf B, Sappingtou D E M. The Bright Side of Supplier Encroachment [ J ] . Marketing Science, 2007,26 ( 5 ) : 651-659.
10Arya A, Mittendorf B, Yoon D H. Friction in Related-Party Trade When a Rival Is Also a Customer [ J ]. Management Science, 2008,54 ( 11 ) : 1850 - 1860.