摘要
本文以课堂教学实践及教学竞赛经验为依托,从教学思想与策略、课程主要内容分析说明、学生学情分析、课程整体设计思路、教学方法选用、教学评价方式等方面对高职《市场营销》课程进行了教学再设计,并进行了实验与结果分析。
The teaching idea of the overturned class is deepened. Based on the practice of classroom teaching and teaching competition, this paper is based on the teaching ideas and strategies, the analysis of the main contents of the course, the analysis of the students' learning, the idea of the overall design of the curriculum, the selection of teaching methods and the teaching. The teaching redesign of the Marketing course in higher vocational education is carried out in the aspects of evaluation, and the points for attention in the process of teaching design are summarized.
出处
《创新创业理论研究与实践》
2018年第5期33-34,71,共3页
The Theory and Practice of Innovation and Enterpreneurship
基金
<教育信息化背景下的高职院校市场营销专业课程理实一体化建设研究>(项目编号:JY2017-21)
关键词
高职
市场营销
教学设计
Higher vocational colleges
Marketing management
Instructional design
