摘要
随着居民生活水平的提升,生鲜农产品成为绝大部分家庭不可或缺的必需品,而互联网环境下,生鲜农产品的获取途径和方式也发生了巨大的改变。电子商务促使网络订购生鲜农产品并配送上门的形式成为趋势,因此,生鲜农产品的物流配送服务水平在一定程度上影响了以销售和购买数量反映的社会福利。文中选择新鲜程度;包装;售后;价格;配送服务水平作为解释变量,根据对安徽省四个地区生鲜农产品进行市场调研数据分析销售和购买数量受解释变量的影响程度,并结合研究结果对提供生鲜农产品物流配送服务的卖方或第三方提出对策建议。
With the improvement of the living standard of residents,fresh agricultural products become indispensable necessities for most families. Under the Internet environment,the way of fresh agricultural products has also undergone tremendous changes. E-commerce leads to the trend of online ordering fresh agricultural products and distribution door-to-door.Therefore,the logistics and distribution service level of fresh produce affects the social welfare reflected by quantity of sales and purchase to a certain extent. This paper choose fresh degree; packaging; customer service; price; distribution service level as the explanatory variable,according to market research data analysis of the sale and purchase of the number of variables to explain the influence degree of the four regions of Anhui Province,and this paper combines with the results of the study provide suggestions on fresh agricultural products logistics and distribution services.
作者
孙妮
吴姗珊
SUN-Ni;WU Shan-shan(Anhui xinhua college business school,Hefei 246200,Chin)
出处
《物流工程与管理》
2018年第5期27-29,共3页
Logistics Engineering and Management
基金
安徽省教育厅人文社科重点项目(SK2016A0457)
安徽省教育厅质量工程项目(2015SXZX017)
安徽新华学院质量工程项目(2015SYSXS02)
关键词
生鲜农产品
物流配送
社会福利
fresh agricultural products
logistics distribution
social welfare
作者简介
孙妮（1989-）,女,安徽合肥人,硕士,研究方向：物流管理、物流信息平台.;吴姗珊（1988-）,女,安徽合肥人,硕士,讲师,研究方向：港口物流、物流信息管理.
