摘要
构建E-供应链和传统供应链构成的混合供应链的四种不同主导模型:分别是制造商主导混合供应链的模式、网络平台主导E-供应链且制造商主导传统供应链的模式、制造商主导E-供应链且零售商主导传统供应链的模式、网络平台主导E-供应链且零售商主导传统供应链的模式。然后,给出每种主导模型的最优决策以及各个成员的最优利润;最后,结合数值分析,比较四种模式之间决策变量的关系,分析竞争性对系统的影响。研究表明:(1)线上线下供应链之间竞争性会对零售商和网络平台的利润造成明显的影响,但对制造商的利润影响不大,制造商的利润主要取决于制造商主导权的大小。(2)网络平台服务水平的高低,只与E-供应链的主导模式有关,同时受线上线下供应链竞争的影响。当制造商主导E-供应链时,网络平台的服务水平仅与佣金、服务水平对销量的影响系数,以及服务成本有关。(3)网络平台和零售商的利润大小主要受网络平台和制造商的主导模式,以及线上线下供应链竞争性的影响。网络平台的利润随着线上E-供应链对传统供应链竞争性的增强而增加,随着传统供应链对E-供应链竞争性的增强而减少;同时,零售商的利润随着线上E-供应链对传统供应链竞争性的增强而减少,随着传统供应链对E-供应链竞争性的增强而增加。
The type of E-supply chain and the traditional supply chain constitute a hybrid supply chain. Firstly,four different dominant models of hybrid supply chain are constructed based on the competitiveness between the online and offline supply chains and the different dominant positions of the supply chain members： manufacturer-dominant hybrid supply chain,network-platform-dominant E-supply chain plus manufacturer-dominant traditional supply chain,manufacturer-dominant E-supply chain plus retailer-dominant traditional supply chain,and network-platform-dominant E-supply chain plus retailer-dominant traditional supply chain. And then the optimal decision of each dominant model and the optimal profit of each member are given. Finally,the relationship between the decision variables of the four models is compared combined with numerical analysis and the influence of the competition on the system is analyzed. The research results show that： a. The competitiveness between the online and offline supply chains imposes a significant impact on the profits of the retailer and the network platform,but has little effect on the profits of the manufacturer whose profits mainly depend on their dominant power; b. The service level of the network platform is only related to the E-supply chain domonant model and meanwhile is affected by the competition beween the online and offline supply chains. When the manufacturer dominates the E-supply chain,the service level of the network platform is only related to the commission,the influence coefficient of service level on sales volume and service cost; c. The profit of the network platform and the retailer is mainly influenced by the dominant model of the network platform and the manufacturer as well as the influence of the online and offline supply chain competitiveness.The profit of the online platform increases with the increase in the competitiveness of the traditional supply chain to the online E-supply chain,which decreases with the increase in the competitiveness of the traditional supply chain to the E-supply chain; at the same time,the profit of the retailer increases with E-supply chain reduces the competitiveness to the traditional supply chain,and it increases with the traditional supply chain＇s competitiveness to the Esupply chain.
作者
王玉燕
于兆青
梁佳平
WANG Yuyan;YU Zhaoqing;LIANG Jiaping(School of Management Science and Engineering, Shandong University of Finance and Economics, Jinan 250014, China)
出处
《山东财经大学学报》
2018年第3期99-111,共13页
Journal of Shandong University of Finance and Economics
基金
国家自然科学基金"回收处理基金新政下闭环供应链理论面临的挑战与解决方案研究"(71501111)
山东省自然科学基金"回收处理基金制度下电器电子产品闭环供应链的权力结构与效率研究"(ZR2014JL046)
山东省软科学重点项目"山东省制造业与互联网融合"双创"平台建设问题研究"(2016RZB01049
2017RZB01054)
山东财经大学优势学科人才团队培育计划
关键词
E-供应链
主导模式
混合供应链
渠道竞争
E-supply chain
dominant model
hybrid supply chain
channel competition
作者简介
王玉燕，女，山东禹城人，博士，山东财经大学管理科学与工程学院教授，研究方向：博弈论与供应链管理。
