摘要
乡村文化作为乡村旅游开发的核心资源,其价值在于对旅游者产生吸引力。乡村文化旅游吸引力评价是对其进行旅游开发的前提和基础。以全面认知乡村文化旅游吸引力为目标,改进了传统评价方法,构建了包括单体文化吸引力评价、不同文化吸引力比较、区域文化整体吸引力衡量在内的多层次旅游吸引力评价体系。联系实际,该评价体系解决了辽宁省赫图阿拉村乡村文化旅游吸引力认知的系列问题,为该村旅游产品开发提供基础;研究表明该村满族地秧歌的吸引力结构完整、吸引力质量较高,该村10项典型乡村文化间存在一定的相似性和竞争性,该村乡村文化在吸引游客上存在明显的综合优势。
As a core resource of rural tourism development,the rural culture＇s value lies in its attraction to tourists. Tourism attraction evaluation on rural culture is the prerequisite and basis for its development. We improved traditional evaluation methods and constructed evaluation system in order to fully understand the tourism attraction of rural culture. Evaluation system is a multi-level which includes evaluation on individual rural culture attraction,comparison of attraction among different rural cultures and measure of the overall attractiveness of rural culture of region. The tourism attraction of Hetuala village＇s rural culture was taken as a case to check evaluation system. Finally,further extensions orientations to our research were proposed.
出处
《干旱区资源与环境》
CSSCI
CSCD
北大核心
2017年第12期196-202,共7页
Journal of Arid Land Resources and Environment
基金
辽宁省社会科学基金项目(L15BJY009)资助
关键词
乡村文化
旅游吸引力
多层次
评价
价值
rural culture
tourism attraction
multi - level
evaluation
value
作者简介
单福彬（1974-），男，辽宁盘锦人，博士，剐教授，研究方向：休闲农、№与乡村旅游。E—mail：sungodl001@sina．com;通讯作者：周静（1963-），女，辽宁铁岭人，教授，博士生导师，研究方向：农业产、眦组织与管理、农产品营销与物流管理。E-mail：zjjm08@163．com
