摘要
随着旅游竞争越来越炙热化,传统意义上的以旅游资源数量来评价旅游产品和旅游规划不再是其唯一依据,旅游形象逐渐成为目的地市场竞争的关键。本文基于网络文本分析这一新视角,搜集并整理了在著名旅游类网站发布的游记共100篇,借助Rost content mining软件,并在理论的指导下,从认知、情感等角度分析了三亚旅游感知形象,来构建三亚旅游感知形象研究的框架。
With the increasingly popular tourism competition, the traditional sense of tourism resources to evaluate the number of tourism products and tourism planning is no longer its only basis, the tourism image has gradually become the key to the destination market competition. Based on the new perspective of network text analysis, this paper collects and collates a total of 100 travels published on the famous tourism website. With the help of Rost content mining software, under the guidance of theory, from the perspective of cognition and emotion, Perceived image, to build the framework of Sanya tourism perception image research.
出处
《江苏商论》
2017年第9期28-30,36,共4页
Jiangsu Commercial Forum
关键词
旅游感知形象
网络游记
评价
tourism perception image
online travel
evaluation
作者简介
裴盈盈（1983-），女，河南南阳人；
王秋娜（1988-），女，山东潍坊人。三亚学院旅业管理学院旅游管理专业。
