摘要
以马拉松为代表的路跑赛事已经成为美国大众体育的重要部分,创造了可观的产业规模,对中国路跑赛事发展具有借鉴意义。运用文献资料调研、案例分析、访谈等方法,从路跑赛事的项目分布、人群结构、种类与内容、产业链、辐射范围等方面,分析美国路跑赛事的发展特征。研究认为,美国路跑赛事面临的主要问题是完赛人数的回落,行业竞争和不当行为的冲击,恐怖袭击和极端天气的隐患。对中国路跑赛事的借鉴与展望:促进路跑赛事与节日庆典的融合,以多样化赛事促进跑步文化形成;精准定位消费人群,延伸相关产业链;发展特色赛事,以精品赛事带动行业发展;增强紧急事件预防和应对能力,加紧解决环境污染问题;充分利用社交媒体,建立路跑赛事数据库。
Road race such as American marathon has become an important part of the mass sports, and created a considerable scale of the industry in the United States, it has a valuable reference for China＇ s road race. By using the methods of literature review, case analysis and interview, this paper analyzes the development characteristics of the American road race from the aspects of the project distribution, the crowd structure, the type and the content, the industrial chain, the radiation range and so on. The main problems that the United States road race faced is the decrease number of people who finish the race, the impact of industry competition and misconduct, terrorist attacks and extreme weather hazards. Reference and prospects for Chinese road race are as follows, promoting the fusion of road race events and festivals, and promoting the formation of running culture with a variety of events; precise positioning of consumer groups, extending the industry chain; development of some characteristic events, promoting the development of the industry with some high quality events; enhancing the capabilities of emergency prevention and solving the environmental pollution problem; making full use of social media, and establishing the road running event database.
出处
《中国体育科技》
CSSCI
北大核心
2017年第3期100-107,共8页
China Sport Science and Technology
