6Schwartz M S, Carroll A B. Corporate Social Responsibility: A Three - Domain Approach [ J ]. Business Ethics Quarterly, 2003, 13 (4) : 503 -530.
7Joseph E. Promoting Corporate Social Responsibility : Is Market - Based Regulation Sufficient [J]. New Economy, 2003, 9 (2): 96-101.
8Mohr L A, Webb D J, Harris K E. Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior [ J ]. Journal of Consumer Affairs, 2001, 35 (1): 45 -72.
9Anderson J R. The Architecture of Cognition [ M ]. Cambridge, MA: Harvard University Press, 1983.
10Brown T J, Dacin P A. The Company and the Product: Corporate Associations and Consumer Product Responses [ J ]. Journal of Marketing, 1997, 61 (1): 68-84.
