摘要
随着互联网技术的发展,信息传播的方式也从传统的纸媒扩大到了网络媒体。企业在进行品牌推广的时候会涉及到大量的信息,难以使消费者充分的理解与消化,利用信息图表设计,能够将品牌信息生动直观地展示给消费者,从而树立品牌形象。本文对信息图表设计在品牌推广中应用的商业价值进行了探讨,梳理和总结出品牌信息图表的设计原则,试图说明信息图表设计应用在品牌推广领域中为信息时代的趋势所向。
With the development of Internet technology, the way of information spread also expanded from the traditional print media to online media. There are lots of information in the process of brand promotion. It is difficult to make consumers fully understand and digest, through infographics brand information will be display vivid and easily. This paper discusses the commercial value of infographics in brand peomotion,reorganizes and makes a conclusion of the principle of infographic design, tries to explain that it is the trend of the information generation that apply infographics to brand promotion.
出处
《设计》
2016年第7期54-55,共2页
Design
关键词
信息图表设计
品牌推广
信息设计
Infographic design
Brand promotion
Information design
