摘要
随着澳门博彩收入持续大幅下滑,经济适度多元化策略被提到空前高度,如何快速推进文化遗产旅游发展成为各界关注的热点。通过问卷调查和名义集群法收集和分析数据,深入分析澳门文化遗产旅游发展背景与形势,论证澳门发展文化遗产旅游的重要性与可行性,探寻澳门文化遗产旅游发展的主要影响因素。再以SWOT矩阵对内外优劣势进行交叉匹配,提出了经济适度多元化背景下发展澳门文化遗产旅游发展策略。
Modest economic diversification strategy is referred to an unprecedented height, as gambling revenues continue to de- crease sharply. How to quickly promote cultural heritage tourism is widely highlighted. This paper collected and analyzed data through questionnaire investigation and nominal group technique methods. Then analyzed deeply the development background and situation,demonstrated the feasibility and importance,researched the main factors influencing the cultural heritage tourism devel opment. At last,it made a cross matching advantages and disadvantages from internal and external by the SWOT Matrix, and put forward the development strategy of Macao cultural heritage tourism under the background of economic moderate diversity.
出处
《旅游论坛》
2015年第5期45-52,共8页
Tourism Forum
作者简介
陈海明（1980-），男，江西瑞昌人，澳门城市大学2013级博士研究生，讲师，主要研究方向为国际旅游管理。
