摘要
在SCP分析框架下以连锁经营业数据为例分析了中国零售业发展状况,认为:零售市场的垄断竞争或寡头垄断态势并不明显,企业需要通过积极打造差异化战略,加强内部经营管理等提升核心竞争优势。政府则要注重城市商业网点的规划,规范行业准入制度,克服我国中小零售企业的盲目扩张和重复建设问题。
Taking the data of chain enterprises as an example, this paper analyzes the development of China＇s retailing industry under the SCP Model. It points out that there is no obvious trend toward monopolistic competition or oligopoly. Chain enterprises need to create positive differentiation strategies and strengthen internal management for enhancing the core competitive advantages. The government must attach importance to the planning of urban commercial network, regulate the industry access system, and control the blind expansion and redundant development.
出处
《武汉商业服务学院学报》
2012年第6期24-27,共4页
Journal of Wuhan Commercial Service College
关键词
SPC
零售业
产业组织
SPC
retailing industry
industrial organization.
作者简介
张丁榕（1981-），中共常州市委党校讲师。主要研究方向：产业经济学。
