摘要
随着社会经济的高速发展,商务英语信函逐渐成为人们在全球经济领域内国际贸易双方进行书面商务信息沟通的重要手段,通过它人们可以交流信息、联系业务、商谈贸易、磋商、处理问题、传递友谊等,其撰写成功与否对企业的业务很重要。在拟写商务英文信函时,应充分利用言语行为理论,恰当运用表达言语行为发出指令,不卑不亢,达到有效的商务交际。
With the rapid development of social economy, English business letters are becoming more and more important in the communication between the two parties of international trade. By writing letters, people can exchange information, negotiate business, handle problems and express friendship. Writing English business letters plays an important role in the development of a business. To achieve effective business communication, speech act theory should be used fully and the directives can be made by expressive speech acts.
出处
《科技信息》
2010年第35期I0271-I0272,共2页
Science & Technology Information
关键词
商务信函
言语行为
指令性
Business letters
Speech Act
Directives
作者简介
顾艳（1972-），女，江苏江阴人，讲师，研究方向为应用语言学、课程与教学论。
