摘要
北京奥运会通过视频转播获得了巨大的成功,也正是由于网络视频转播奥运会是第一次,在视频转播的过程中也存在一些问题,主要包括:非法进行奥运会转播、盗播的现象依然存在;内容的同质化,赛事直播的同质化;播放质量仍有待提高;投入与成本核算问题;对视频内容的深度开发、加工、检索工作重视不够。结合实际情况,提出了一些有益的启示:大型体育赛事活动需要认真策划和精心准备;治理网络体育视频盗播需要多方面共同努力;注重对大型赛事视频转播成本与收益的核算;注重后奥运时期的工作;加强视频产业链各环节的通力合作,从而解决影响网络视频发展的"瓶颈"问题———带宽。
Beijing Olympic Games has achieved a great success through the video broadcast. But because it is the first time for the video frequency broadcasting Olympic Games as follows： there also exist several problems in the process of video broadcast, including： illegal operation of Olympic Games broadcast; the phenomenon of pirate still exists; the homogenization of content and live broadcast of the games;the quality of broadcast still required to be improved;the issues of input and costing;there is not enough attention at the task of the deep exploitation, processing and retrieval of the video content. The author gives some solutions and advices combined with the actual situation： careful planning and meticulous preparation for the activities of major sports events;muhidirectional efforts in managing the network video pirates of sports;more attention in the input and output evaluation of the video broadcast of the activities of major sports events; more attention in post - Olympic era work; strengthening the cooperation of every link in the industrial chain of video broadcast, so we can resolve the ＂bottleneck＂ problems affecting the development of the video broadcast- wide band.
出处
《山东体育学院学报》
北大核心
2009年第2期10-12,共3页
Journal of Shandong Sport University
基金
国家体育总局体育文化发展中心体育文化研究项目(课题编号:08TYWH121)
关键词
北京奥运会
网络传播
体育视频
视频转播
Beijing Olympic Games
video broadcast
sports video
networks dissemination
作者简介
王相飞（1976-），男，河南邓州人，硕士，编辑，研究方向网络传播。
