摘要
杭州有着得天独厚的旅游环境和完善的会议设施,是中国著名的会议城市之一。随着西博会在杭州的举办,杭州的会展业迅速发展。文章分析了杭州会展业的现状及其优劣势,并对杭州会展业的发展提出了相关对策。
Hangzhou is popular conference city in China with beautiful sightseeing and many conference facilities. With hosting the West Lake Expo, Hangzhou conference and exhibition industry developed rapidly. This article analyses the strengths and weaknesses of the Hangzhou Convention and Exhibition industry and gives some advices that how to improve Hangzhou Convention and Exhibition Industry.
出处
《特区经济》
北大核心
2008年第6期61-62,共2页
Special Zone Economy
关键词
MICE
西博会
旅游
会展品牌
MICE
West Lake EXPO
Tourism
Convention and Exhibition Brand
作者简介
杭宇（1979年-），男，浙江绍兴人，浙江旅游职业学院旅游规划系教师，硕士，主要研究方向是国际会展管理和会展策划。
