摘要
通过对企业竞争力涵义的分析,构建了零售企业竞争力综合评价指标体系;利用功效系数法和综合评价的方法,通过与同行业其它零售企业竞争力比较和零售企业对自身竞争力评判的方式,建立零售企业的竞争力综合评价模型;使企业能够客观、正确地认识和评价企业自身竞争力,为其进一步提高自己市场竞争力提供科学有效的理论依据。
Based on the analysis of concept of competitiveness of enterprises, the paper puts forward a comprehensive evaluation index system of competitiveness for retail enterprises. According to the method of efficiency coefficient and comprehensive evaluation, by comparing with the competitiveness of other retail enterprises and evaluating the competitiveness of themselves, the paper sets up a comprehensive evaluation model of competitiveness for retail enterprises to make enterprises realize and evaluate their own competitiveness objective and correctly and provide the theoretical theory basis to improve the market competitiveness.
出处
《价值工程》
2007年第1期131-133,共3页
Value Engineering
关键词
零售企业
竞争力
评价体系
功效系数法
retail enterprise
competitiveness
evaluate system
efficiency coefficient method
作者简介
李卫忠（1974-）,男,湖南冷水江人,讲师,暨南大学管理学院在读硕士研究生,研究方向为企业管理.
