摘要
从体育人口是体育市场的主体，是体育市场需求理论的中心出发，分析了体育市场运作目的、体育市场运作四大要素与体育人口的关系，论述了体育人口数量、社会人口转型等因素对体育市场需求的影响，并探讨了体育人口环境对体育市场营销战略的重要意义。
This paper analyses the running aims and the main four factors of sports market from that the sports popwlation is the mainly body of sports market and the core of the requirement theory of sports market.The article also expounds the influence of main factors such as the quantity of sports population and the changing style of social population on the requirements of sports market.The important significance of the circumstances of sports population in the business strategy of sports market is investigated at...
出处
《西安体育学院学报》
CSSCI
1998年第2期15-18,共4页
Journal of Xi'an Physical Education University
关键词
社会体育人口
体育市场
分析
social sports population
sports market
analyisis.
