摘要
科普场馆作为普及科学知识、传播科学思想和科学方法的平台,是面向公众尤其是青少年群体开展科普教育活动的重要阵地。但随着信息化技术的不断发展,以往传统的科学传播模式正面临巨大挑战,科普场馆的数字化转型成为其在新媒体环境下构建竞争力和影响力必须解决的重要课题。文章分析了科普场馆数字化现状,同时以北京地区为例分析了公众对数字化科普场馆的使用行为和认知情况,最后探讨了实现科普场馆数字化的可能路径和措施。
As a platform for popularizing scientific knowledge,spreading scientific ideas and methods,the science popularization venue plays an important role in carrying out popular science education activities for the public,especially for young people.However,with the continuous development of information technology,the traditional mode of science communication is facing great challenges.The digitalized transformation of science popularization venue has become an important issue that must be solved to build their competitiveness and influence in the era of new media.This paper analyzes the current situation of the digitization of science popularization venue,and takes Beijing as an example to analyze the public’s behavior and cognition to digitalization of science popularization venues.In the end,the author discusses the possible path and measures to achieve digitalization of science popularization venues.
作者
苏国民
王慧
Su Guomin;Wang Hui(Beijing Science and Technology Center for International Cooperation,Beijing 100101,China;Beijing Development and Research Center of Popular Science,Beijing 100101,China)
出处
《今日科苑》
2022年第2期32-39,共8页
Modern Science
关键词
科普场馆
数字化
新媒体
science popularization venue
digitization
new media
作者简介
苏国民,男,硕士,副研究馆员,北京科技国际交流中心主任,研究方向为科学传播;王慧,女,博士,副研究员,北京科普发展与研究中心项目主管,研究方向为科学传播。
