摘要
数字经济与传统经济相较形态上发生了较大变化,数据和信息以及平台经济成为数字经济的显著特征。在数字经济下,体育公共信息服务需要借助互联网思维,为公众提供场馆场地、群众性体育赛事、科学健身等信息服务,提升体育公共服务效能。本文研究比较了体育公共信息服务的三种供给模式,分析了三种模式的现状,评价了三种模式的优缺点,指出由市场负责服务窗口、政府负责支撑系统、数据有针对性地分析利用是实现体育公共信息服务的最佳合作模式,借研究以推动体育产业的发展,实现中国体育事业的飞跃式发展。
Great changes have taken place in the form of digital economy and traditional economy.Data,information and platform economy have become the remarkable characteristics of digital economy.In the digital economy,sports public information services need to use Internet thinking to provide information services such as venues,mass sports events and scientific fitness for the public,so as to improve the efficiency of sports public services.This paper compares the three supply modes of sports public information service,analyzes the current situation of the three modes,evaluates the advantages and disadvantages of the three modes,and points out that the best cooperation mode of sports public information service can be realized by using the market responsible service window,the government responsible support system,and targeted analysis and utilization of data,so as to promote the development of sports industry and realize the leap forward development of China’s sports undertakings.
作者
徐苒
马恺明
XU Ran;MA Kaiming(Shanghai Sports Bureau Publicity and Education Center,200126,Shanghai,China)
出处
《特区经济》
2023年第9期117-120,共4页
Special Zone Economy
关键词
数字经济
体育
公共信息服务
供给模式
Digital Economy
Sports
Public Information Service
Supply Mode
作者简介
徐苒(1983-),女,高级工程师,硕士研究生。研究方向:体育信息化;马恺明(1981-),男,工程师。研究方向:体育信息化。
