摘要
中捷友好源远流长,时代意义非比寻常。国内外媒体高度重视中捷两国的友好合作关系,中捷的相关报道数量大幅度增加。本研究以中捷友好交流报道为研究对象,选取了国内外具有较大影响力的四大媒体,对其传播力、引导力、影响力进行体系化评价,从报道主题与体裁、表达方式与叙事视角、报道篇幅与版面、报道对象等多方面对报道内容进行量化研究与可视化展现,在此基础上对《人民日报》历年中捷友好交流的报道进行时间序列分析,从计算传播视角完成了静态的量化评价和动态的演化分析。结果表明:宣传效果层面,新华社单篇报道的传播力以及《环球时报》的宣传效果综合表现优异;报道数量时序分布层面,近三年中捷报道数量预测值先增加后减少,较往年相比会有所降低;内容实质分析层面,报道主题从"人文交流"转换为"一带一路",以头版头条的长篇报道形式出现的频率增多。总体可见,中捷两国从文化互知走向建设共赢,计算传播视域下的量化评价和演化分析使得这一友好发展进程更加清晰可见并为后续友好交流提供了借鉴。
Sino-Czech have a long history of friendship,and the significance of the times is extraordinary.The domestic and international media attach great importance to the friendly and cooperative relations between Sino-Czech,and the number of related reports on Sino-Czech has increased significantly.This study takes the Sino-Czech friendship exchange reports as the object of study,and selects the four most influential media at home and abroad to systematically evaluate their communication power,guiding power and influence.To quantify and visualize the content of reports in terms of subject and genre,mode of expression and narrative perspective,report length and layout,and target audience.On this basis,a time series analysis of the People’s Daily’s previous reports on Sino-Czech friendship exchanges was conducted,and a static quantitative evaluation and dynamic evolutionary analysis from a computational communication perspective were completed.The results show that at the level of propaganda effect,the combined performance of Xinhua News Agency’s individual stories and the propaganda effect of the Global Times was excellent.At the temporal distribution of the number of stories,projected number of reports increasing and then decreasing over the next three years,with a decrease compared to previous years.At the level of content analysis,the theme of the report shifted from"People-to-People Exchange"to"The Belt and Road",and the frequency of long articles in the form of front-page headlines increased.Overall,we can see that Sino-Czech are moving from mutual cultural understanding to building a win-win situation,the quantitative evaluation and evolutionary analysis of the computational communication perspective makes this friendly development process more visible and provides lessons for subsequent friendly exchanges.
作者
冯鑫
张瀚水
李佳培
吴晔
Feng Xin;Zhang Hanshui;Li Jiapei;Wu Ye
出处
《中国网络传播研究》
CSSCI
2018年第2期-,共23页
China Computer-Mediated Communication Studies
基金
国家自然科学基金青年科学基金项目“基于知乎的知识网络生成机制及其统计规律研究”(项目编号:11905042)
教育部人文社会科学研究青年基金项目“基于复杂网络及数据挖掘的智慧教育规划研究”“基于网络结构演化的学术社交传播模式与规律研究”(项目编号:16YJC630022,20YJC870005)
河北省“三三三人才工程”资助项目“基于混沌分形的舆情信息传播控制”(项目编号:A202001015)成果
关键词
计算传播
中捷友好交流报道
宣传效果
时间序列
内容量化分析
computational communication
Sino-Czech friendship exchange reports
publicity effect
time series
quantitative content analysis
作者简介
冯鑫,博士,副教授,燕山大学经济管理学院,河北地质大学管理学院;张瀚水,河北地质大学城市地质与工程学院硕士研究生;通讯作者:李佳培,博士,副教授,河北地质大学管理学院;吴晔,博士,教授,北京师范大学计算传播学研究中心
