非遗“1+1”理念下辑里湖丝IP文创产品设计研究被引量：3

Research on IP Creative Product Design of Castle Silk Based on“1+1”Concept

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摘要辑里湖丝手工制作技艺是我国国家级非物质文化遗产,但当前它的文化传播形式仅停留在丝织品上。在现代多元化发展的大环境下,如何进行传承和推广就成了一个难题。由于时代开放的多元化视野的出现,非遗跨界这种创造性的保护形式,给传统非遗手工艺的保护与发展提供了新的途径。非遗在传承与创新之间拉动了一个万亿级的服务市场后,出现了非遗“1+1”模式,带来了良好的社会效应,非遗跨界应用的融创精神也逐渐成为一种文化潮流。本课题在非遗“1+1”理念下进行创新探索,将传统非遗辑里湖丝手工艺与现代创意IP设计跨界融合,实现非遗传统手工艺的活态传承和创意式保护,彰显非遗手工艺最精彩的一面。 The handicraft technology of castle silk is a national intangible cultural heritage,and its current form of cultural transmission is only on silk.In the context of modern diversified development,how to carry out inheritance and promotion has become a difficult problem.Due to the emergence of the era’s open and diversified vision,the creative form of protection of“intangible cultural heritage crossborder”provides a new way for the protection and development of traditional intangible cultural heritage handicrafts.As intangible cultural heritage has pulled a trillion-level service market between inheritance and innovation,more and more“intangible cultural heritage 1+1”models have emerged,which has brought good social effects.The spirit of integration and innovation in the cross-border application of intangible cultural heritage has gradually become a cultural trend.Therefore,this subject will carry out innovative exploration under the concept of“Intangible Cultural Heritage 1+1”,and integrate the traditional intangible cultural heritage castle silk handicraft and modern creative IP design across the border.Realize the living inheritance and creative protection of non-hereditary handicrafts,and highlight the best aspects of intangible cultural heritage handicrafts.

作者方诗宇王娜胡艺璇 FANG Shi-yu;WANG Na;HU Yi-xuan(Art College of Huzhou Normal University,Huzhou 313000,China)

机构地区湖州师范学院艺术学院

出处《绿色包装》 2023年第8期157-161,共5页 Green Packaging

基金 2021年浙江省课程思政教学新文科背景下“专思创”的艺术类专业三创人才培养研究与实践研究成果(浙教函[2021]47号) 2023年浙江省新苗计划大学生科技创新项目辑丝有礼(乡村振兴背景下“非遗”辑里湖丝活态传承和发展研究2022R431C027) (蚕丝绸)教育部中华优秀传统文化传承基地文创产品开发设计与宣传推广(202210347010)。

关键词非遗手工艺辑里湖丝非遗“1+1” IP设计 intangible cultural heritage handicraft castle silk intangible cultural heritage“1+1” IP design

分类号 TB472 [一般工业技术—工业设计]

作者简介方诗宇(1996-),女,安徽淮南人,湖州师范学院艺术学院在读硕士研究生,从事视觉艺术设计研究,E-mail:940709542@qq.com;通讯作者:王娜(1981-),女,山东诸城人,湖州师范学院艺术学院硕士生导师,副教授,主要从事文化创意与产业研究、数字视觉化设计研究、传统工艺与设计创新研究,E-mail:690508622@qq.com;胡艺璇(2002-),女,浙江温州人,湖州师范学院在读本科生,就读于视觉传达设计专业,E-mail:784387817@qq.com。