摘要
贵州茅台自1999年成立,现已经成为中国白酒类行业的代表。目前,五粮液依然占据很大市场份额,并且随着山西汾酒、泸州老窖、洋河等品牌对高端市场的冲击,白酒行业竞争显得尤为激烈。如此形势下,良好的财务管理对公司发展经营至关重要。论文对贵州茅台近4年的财务指标进行分析,针对贵州茅台提出了几点建议。
Since its establishment in 1999,Kweichow Moutai has become a representative of China's liquor industry.At present,Wuliangye still occupies a large market share,and with the impact of Shanxi Fenjiu,Luzhou Laojiao,Yanghe and other brands on the high-end market,the competition in the liquor industry is particularly fierce.In this situation,good financial management is very important for the development and operation of the company.This paper analyzes the financial indicators of Kweichow Moutai in recent four years and puts forward some suggestions for Kweichow Moutai.
作者
李孟月
吕艳丹
LI Meng-yue;LV Yan-dan(Communication University of China,Beijing 100020,China)
出处
《中小企业管理与科技》
2019年第31期78-79,81,共3页
Management & Technology of SME
关键词
贵州茅台
财务分析
财务指标
Kweichow Moutai
financial analysis
financial indicators
作者简介
李孟月(1994-),女,山东聊城人,研究生在读,从事营销管理研究。
